If “OY Design Lab” sounds familiar, that was once part of the journey before everything gradually continued as “Sketz”. Back then, a pencil symbol marked the identity as a reflection of sketches, beginnings, and the early stages of every creative idea.

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Over time, the identity evolved into a square, a visual form inspired by a single pixel, the smallest element capable of building larger visual experiences through connection, structure, and continuous movement across different spaces and environments.

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As projects gradually expanded beyond visual outputs, the process continued to evolve through collaboration, adaptability, and years of practical exploration across different creative environments. Each experience contributed to a clearer understanding of how visuals create presence within industries, public spaces, and everyday environments.

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Today, the journey continues through ongoing refinement, evolving perspectives, and the ambition to shape visual experiences that remain meaningful across time.